Calculators

Paid media math done right: return, cost, margin and break-even.

ROAS calculator

Find out whether a campaign makes money: ROAS, the ROAS you need to break even, contribution margin and profit after ad spend.

Find out how much you can pay per customer: break-even CPA, the CPA for your target LTV/CAC ratio, profit per customer and payback.

From sales goal to budget: how many leads and clicks you need and how much to spend on ads, with scenarios and rounding always up.

Turn budget into impressions, estimate reach from frequency, find a campaign's CPM or the budget needed for a reach goal.

Find out whether the gap between A and B is real or luck, with p-value and confidence interval, and work out how many visitors the test needs.