Tools for people who live on paid media
Build UTM links, check campaign URLs and do the ROAS and margin math. No sign-up, nothing is uploaded, and the code is open.
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All tools (14)
Links and UTM · 3 tools
UTM builder
Build campaign links in one consistent pattern and generate hundreds at once by pasting a list or CSV.
UTM builderURL inspector
Paste any campaign link and see its parameters, UTM mistakes and each platform's click identifiers.
URL inspectorCampaign naming generator
Set your pattern once and generate consistent campaign names, one by one or in bulk, that you can split back into columns in your report.
Campaign naming generatorCalculators · 5 tools
ROAS calculator
Find out whether a campaign makes money: ROAS, the ROAS you need to break even, contribution margin and profit after ad spend.
ROAS calculatorMax CPA and LTV calculator
Find out how much you can pay per customer: break-even CPA, the CPA for your target LTV/CAC ratio, profit per customer and payback.
Max CPA and LTV calculatorFunnel budget planner
From sales goal to budget: how many leads and clicks you need and how much to spend on ads, with scenarios and rounding always up.
Funnel budget plannerCPM and reach calculator
Turn budget into impressions, estimate reach from frequency, find a campaign's CPM or the budget needed for a reach goal.
CPM and reach calculatorA/B test calculator
Find out whether the gap between A and B is real or luck, with p-value and confidence interval, and work out how many visitors the test needs.
A/B test calculatorAds · 1 tool
Keywords · 2 tools
Keyword combiner
Cross term lists and generate every combination in broad, phrase and exact match, with an output limit and a warning for keywords over Google's limit.
Keyword combinerKeyword cleaner and negative keyword generator
Get a clean keyword list (no duplicates, no forbidden symbols) and find negatives in search terms that do not convert.
Keyword cleaner and negative keyword generatorUtilities · 3 tools
WhatsApp link generator
Build the link that opens a WhatsApp chat with the message already typed, the number checked and the text encoded the right way.
WhatsApp link generatorQR code generator with UTM
Turn a link into a QR code for print, packaging and storefronts, with a UTM to measure visits and a contrast check so it scans well.
QR code generator with UTMOrganic traffic estimator
Find out how many clicks a keyword earns at each Google position and how much traffic you gain by moving up the ranking.
Organic traffic estimatorProject
Free, no sign-up
Open it, use it, close it. We do not ask for an email or create an account.
Private by design
The math runs in your browser. The page is not even allowed to talk to third-party servers.
Open source (MIT)
Read the formula, fix a bug or build a new tool on GitHub.